As summer 2025 approaches, a new consumer trend is taking shape: “quiet spending.” Instead of flashy purchases, buyers are investing thoughtfully in meaningful experiences and lasting value. For content creators and brands, understanding this shift isn’t optional. It’s essential. Here’s why creating authentic, emotionally resonant content will matter more than ever.

When clients ask, “How long did that take?” they’re usually trying to understand the value behind the price. But creativity isn’t a clock-in, clock-out process. In this post, I unpack why pricing for art and content isn’t about hours—it’s about expertise, vision, and the ability to turn a blank canvas into something that connects.

Great content doesn’t happen by accident—it’s a collaboration. If you’re working with a content team but unsure how to get the best results, this checklist is for you. Whether you’re new to marketing or just want to streamline your approach, these smart, simple tips will help you support your creative team, stay focused on strategy, and ultimately get content that connects.

Artists never stop learning, and neither should content creators. With new trends, tools, and platforms emerging constantly, refining your skills is key to staying relevant. I’m taking an artist’s approach to content education—learning from experts, analyzing standout campaigns, and collaborating with peers. Here’s how I’m making ongoing education a core part of my content strategy.

Great content doesn’t happen by accident—it’s crafted with intention, just like a painting that starts as a blank canvas. A strong content strategy provides the structure and vision needed to create meaningful, goal-driven content that resonates with your audience. From research and planning to creation and optimization, every step plays a role in turning ideas into impact. Read on to discover how to build a content strategy that works..

A great video is like a painting in motion—crafted with intention, emotion, and strategy. Video storytelling goes beyond visuals; it’s about creating connections and guiding audiences through a compelling narrative. Whether through emotion, authenticity, or a well-placed call to action, every frame plays a role in shaping your brand’s message. Read on to discover how to use video to engage and inspire

Great content, like great art, is crafted with intention, creativity, and vision. The paintings on my homepage aren’t just decorative—they symbolize the way I approach content strategy, content creation, and video producing. From the fluid nature of storytelling to the art of connection, each piece represents a key element of impactful content. Read on to discover how content, like art, can shape and inspire an audience.